Cotswold Web

We needed a website that was clean, functional and easy to navigate. We had our own clear idea of the kind of structure we needed based on our business. Cotswold Web were quick to understand this and added their own website development expertise to our complete satisfaction. They closely communicated with us right through the process, delivering the live site with the right outcome. Great service from Nat and the team at Cotswold Web. They understood our business needs from the off and have created an incredible site that we are really pleased with. Our brief was to create an attractive website that would start generating business right away. We have found that in the short time the site has been up and running the number of business leads we are generating has increased significantly. Thank you Cotswold web! Fantastic service from start to finish. Cotswold Web understood the brief from the start and developed an amazing site that we are more than happy with. Communication was easy and efficient through the Trello platform and their creativity was excellent, from developing the company logo through to the overall look and feel of the website. Follow up and admin training was also easy to follow and very efficient. Overall the team are very friendly and creatively skilled. We needed a website that was clean, functional and easy to navigate. We had our own clear idea of the kind of structure we needed based on our business. Cotswold Web were quick to understand this and added their own website development expertise to our complete satisfaction. They closely communicated with us right through the process, delivering the live site with the right outcome. Superb. Richard and the team helped to set up our website for the business which looks very professional and is set up perfectly to deal with enquiries. We have had a number of enquiries and jobs as a result of the website and the enquiry set up with feedback from our customers to the professional look of the website which is great. Thanks to all that have helped. Cotswold Web have been absolutely brilliant from the start. Our new website built and managed by them has been a revelation compared to our old one. They revamped the look and functionality for us and it has been built in such a way as to make it easy for us to update things in a simple fashion. They provide ample training in the new platform so that we are now in control over the content as much as possible and they are attentive in dispensing their expertise when it comes to more complex matters. I can't recommend them highly enough. Heading 1 Marketing your business is powered by data – and your company needs that data to stay ahead of the competition. Businesses which make extensive use of customer analytics are more likely to beat the competition – in making sales and retaining customers. A website is just one part of your business’s marketing strategy, although an essential one. It supports many of your other marketing strategies, including PPC advertising campaigns and your social media. Your business website shouldn’t be a static tool. It needs to keep changing, developing and moving with the times, so that you can keep getting the maximum benefits from it – however small or large your business. But some digital marketing techniques can seem too expensive or too time consuming for small and medium-sized businesses (SMEs). Without the right tools at the right price, can they stay in the game, when faced with competition from big businesses with big budgets? One new tool Cotswold Web is now using in its web designs for SMEs is Duda Connectors. By integrating Connectors into your website design, you can overcome the biggest barriers to advanced digital marketing for your business – a lack of time, a lack of expertise and a lack of money! Connectors can automate many essential business functions – automating data transfer between your professionally designed website and your preferred tools and apps. So Connectors will communicate directly and in real-time to tools like Mailchimp, Slack, Salesforce or Hubspot. Using Connectors, an email could be sent by Mailchimp as soon as certain triggers are reached or leads will be automatically recorded in Hubspot, following a sale or on completion of a form. Connectors can send a Slack message to you to alert you to an enquiry from a potential customer. And that is just the tip of the iceberg. Connectors can do more, and we have no doubt that it will keep doing more and more in future, as it is developed further. For a small business, this hands-free integration will make a huge difference – helping to cross-sell products and retain customers in a way which wouldn’t have previously been possible with limited time and a limited budget. Having this automated tool doing your work for you will also free up your team’s time to work on other aspects of growing your business. Connectors can take your business up a gear, turning your website into a high-functioning site which can make marketing and organic outreach work for you better than ever before. Talk to us about how we can create a professional website for you, using Duda Connectors to automate your business and take it to a whole new level. Heading 1 The best way to drive traffic to your website for most businesses is through search engines, so it is essential to secure a prominent position on a Search Engine Results Page (SERP). The two ways to do this are through search engine optimisation (SEO) and pay-per-click (PPC) advertising. The two options offer a different approach to generating leads and sales. Depending on what you are looking to achieve, either PPC or SEO might be better at reaching your business goals. With PPC, businesses bid on relevant keywords to appear as a sponsored link at the top of SERPs. When visitors search for those keywords, the ad will be displayed in the sponsored results section. A business only pays for the ad if the link is clicked. The most popular ads are Google Ads, but advertising on Facebook, LinkedIn (ADD LINK - Why you need LinkedIn paid ads for your business (cotswoldweb.co.uk)) (ADD LINK - Facebook Ads: Measure your conversions! (cotswoldweb.co.uk)) or other social media can be just as effective, depending on your own target audience. SEO is a long-term strategy to generate clicks without having to pay for them directly. It is about optimising your website content around relevant target keywords to convince a search engine that your business is a leading authority on a particular subject. Here we will discuss the pros and cons of each, and which delivers the better return on investment (ROI) for your marketing budget. One way to help you make a decision on which is the best option for your business is to check out the competition. They are targeting the same audience as you, so you can learn from their successes and their failures. If your competitors are investing heavily in PPC, it could indicate it would work well for your business too. And on the flipside, if they are ranking well in search results, investing in SEO could be the way forward.  Heading 1 LinkedIn might not be the first platform you think about for advertising your business. But if you’re looking for business-to-business (B2B) sales, you shouldn’t ignore LinkedIn’s paid ads. Most online advertising is geared towards business-to-consumer (B2C) businesses. In B2C, you can rely on mass advertising and big audiences. But B2B is all about being more focused on finding the right people. LinkedIn has an audience of 850 million professionals. They are potential customers for your B2B business. (For comparison, there are just over 3 billion Facebook users, but the demographic of Facebook is much more mixed, and its advertising is far more relevant than to a B2C audience.) While your own (or your company’s) LinkedIn profile might be active, your posts will only reach your direct connections. If direct connections comment on or share your post, it might then reach second- or third-degree connections. But it’s not going to reach even a fraction of the audience you want to target. Using paid ads on LinkedIn will take your reach way beyond your organic following. B2B buying has a much longer lead time than B2C. According to LinkedIn, the average B2B sales cycle is six to nine months. Advertising in the B2B sector is about building long-term relationships. And LinkedIn helps you to do that. LinkedIn says it helps businesses to ‘Target the professionals you care about’ and ‘Reach a qualified audience with sophisticated B2B targeting’. According to its own data: 180 million senior-level influencers are on LinkedIn Four out of five LinkedIn members drive business decisions LinkedIn audiences are six times more likely to convert LinkedIn’s audience has double the buying power of the average web audience 40% of B2B marketers see LinkedIn as the most effective channel for driving high quality leads LinkedIn has a ready-made audience of professionals, a variety of ad types and the right data to help you target your advertising to reach the right audience. LinkedIn’s audience data is what it calls ‘deep zero-party data’. In other words, the data has been provided by LinkedIn members themselves – so it is trustworthy, accurate and frequently updated. This means your ads can be targeted at a very specific audience.

Stephen Quiddington
5 Star
Love working with Cotswold Web Services. They really care and are happy to constantly push the boundaries of what they can do to make your website unique. Great web platform and so easy to manage the content yourself once set up. They have built 3 websites for me now and I wouldn't go anywhere else.
Wednesday 27th September 2023

Rachel Baxter
5 Star
Nathan and the team at Cotswold Web have been fantastic to work with. They have made the slightly daunting process of creating a new website, really easy and straight forward. The speed at which the team came up with concepts and designed wireframes to getting the site live was incredible. We're really pleased with the final outcome. Thanks guys!
Thursday 1st June 2023

Michael Druitt
5 Star
Nathan at Cotswold Web provided us with a great breakdown of options to improve our SEO performance. He spent the time to explain everything and offered his ongoing support. Great technical knowledge and outstanding customer service.
Tuesday 29th August 2023

Fern Bennett
5 Star
Cotswold Web have been amazing, they created a fantastic website for me and run the online marketing campaigns for my business. The communication is always great and they have helped take my business to the next level. They have been very supportive and given me some remarkable insights on how I can generate more business online. The monthly marketing package I have with them continues to generate more leads each month through Google Adwords and Facebook marketing campaigns. The website is very easy to use and update and they are always on hand for when I need support. Overall very happy and highly recommended!
Tuesday 2nd May 2023

Treeopia Luxury Treehouse Accomodation
5 Star
Cotswold Web has provided an outstanding service. We have now launched two websites with them and are delighted with their work. Having worked with other Digital and Marketing Agencies - what we most appreciate about Cotswold is their responsiveness - which is second to none. We have found their web design exceptional and sensibly priced and are particularly impressed by the design of their CMS where we have been able to modify design and create new pages and sections ourselves. When we have needed support - this has been exemplary - with easy to use personalised screencasts/videos to guide...without charging us extra. We would not hesitate to recommend them. Nathan is our key contact and I would describe his support as consistent, reliable and extremely professional.
Tuesday 6th September 2022